We decided it was time to take the confusion out of knowing what kind of video to ask for.
Animation/ Motion Graphics
What is it?
Motion graphics and animation refer to the designed and illustrative aspects of videos that are created and not physically filmed. Mostly, they are graphic design elements and illustrations, put in motion to tell a rich story and deliver complex information simply. From animated explainers to slick cartoon style videos, motion graphics and animation videos are a great way to speak to your audience. They are also often incorporated in live-action videos.
Who is it for
With animated explainers and motion graphics, you can create unique and beautiful visuals that walk the viewer through abstract ideas, sophisticated products, complex processes, or spice up educational information. There are countless effective ways graphics and animation can be utilized.
When to use this video type?
There isn’t a bad time to use motion graphics and animation videos. They are perfect for visualizing information that is difficult to grasp, can be understood without sound, and can turn a simple idea into a beautiful video. Use them often, even if it’s just because you think they are cool. We think they are cool too!
Why to work with Covalent?
Imagination: We work to understand your brand and purpose so that our imaginations can take your story to the next level. Our goal is to create a look and feel that resonates with your brand and voice. You will find a level of sophistication and out of the box thinking that will allow you and your target audience to see your brand in a new light.
Execution: We are an award winning shop for our ability to execute brand stories through animation and motion graphics. Our staff of designers and illustrators are experts in the craft. It’s not easy to create things and worlds that aren't there, but our artists are constantly pushing the boundaries of what can be accomplished.
Process: Our approach allows you to be involved and informed during what can be a very complicated process. From concept, mood boards, scripting, storyboards, to the final draft, we make it easy for you to know exactly where your project stands.