VPBank continues to be the most powerful private bank in Vietnam, selected by global brand rating organisation Brand Finance in its 2019 report published on September 24 in Hanoi.

According to the ranking of the 50 strongest brands of Vietnam in 2019 by Brand Finance, VPBank ranked 14th as the highest-rated private bank. This is the 5th year that Brand Finance announces the ranking of the 50 strongest brands in Vietnam, and the third consecutive year that VPBank has been rated as the strongest brand among private banks.

Meanwhile, the digitalisation strategy of the bank's services has also contributed to raising VPBank's brand name to a new level, attracting more and more customers to the bank. The establishment and improvement of digital banking applications and online lending platforms such as VPBank Online, SME Connect, and YOLO, continuously support VPBank to be voted as the go-to digital bank in the Vietnamese market by domestic and international organisations.

Samir Dixit, CEO of Asia-Pacific Brand Finance, said that in the era of technology revolution, 4.0 is developing very strongly and brand power plays an important role in the growth of an enterprise. A strong brand will help attract more new customers and build the loyalty of old customers, thereby creating better sales and profit results.

Thus, owning the strongest private bank brand while being one of the four strongest banking brands in the Vietnamese market will give VPBank a significant competitive advantage and help maintain its sustainable growth momentum in the future.

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